Main Subjects = Marketing
Political Marketing: an Account of the Presented Image of the Islamic Republic of Iran in the International Arena; Case Study of the Years 2005-2009

Volume 15, Issue 1, May 2021, Pages 143-174


Mesbah Alhoda Bagheri Kani; hassan vakilzadeh; Amirhossein Arabpour

Studying the Status of Persian Language in Brand Names of Iranian Products Advertised in the National Media

Volume 14, Issue 2, December 2020, Pages 585-614


Saeed Masoodipoor

Investigating the Acceptance of Religious Propaganda in Religious Communities with Marketing Tools

Volume 14, Issue 1, May 2020, Pages 81-100


Hamed Rezaei

Ranking of factors affecting decision making purchases of Iranian cinema audiences

Volume 13, Issue 1, May 2019, Pages 321-346


Mesbah Alhoda Bagheri Kani; Hossein Goodarzi

A Study of the Effect of Islamic Social Responsibility on Customer Repurchase in Mellat Bank

Volume 12, Issue 2, September 2018, Pages 309-324


Azim Hamzeian; Mehri Shahriari

Identification and Prioritization Marketing sub-mixes with Islamic Approach in the International Markets (Case Study: Gypsum factories in Semnan Province)

Volume 12, Issue 2, September 2018, Pages 334-351


Hadi Ghazvini; Morteza Maleki Minbashrazgah

The moderator role of the market dynamics on relationship between marketing capabilities and market performance

Volume 12, Issue 2, September 2018, Pages 354-378


Maryam Nekooeezade; Emad Golmohammadi

The Study of Using "Fear and Worry Appeals" in Advertising from the Islamic Perspective

Volume 11, Issue 1, June 2017, Pages 109-140


Saeed Masoodipoor